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Privacy and Cookie Policy


Endeavour Group Limited ABN 77 159 767 843, trading as Dan Murphy’s, operates the Gifting Hub as agent for The Trustee for Shorty’s Liquor CBD Pty Limited ABN 44 036 395 077 (Shorty’s). Dan Murphy’s Gifting Hub (‘Dan’s Gifting Hub’, ‘we’ or ‘us’) is committed to providing quality products and services to you and this policy outlines our ongoing obligations to you regarding how we manage your personal information.

What kinds of personal information do we collect and how do we collect it?

Click on the following link to read the Dan’s Gifting Hub Terms and Conditions (and associated Collection Statement).

We always want to provide you with the highest level of service, so we collect and hold personal information necessary for our business activities and to enable us to provide the information, goods or services you might be looking for. If we do not collect the information, we may not be able to provide these things.

We collect your personal information directly from you when you activate or use our services, interact with us, either in person, over the telephone or electronically (e.g. via websites, apps, social media posts, chats, telephone, emails and/or SMS) or as otherwise required by law.

For example:

  • your contact details including your name, email addresses, telephone numbers, residential and delivery addresses;

  • your loyalty card number; or

  • an electronic copy of the written communication or voice recording of the conversation (we always let you know when your conversations with us will be recorded).

Below are some examples of personal information we may collect from you and how we collect that information:

When you register to participate in one of our loyalty programs or when you use your loyalty card:

  • Your contact details;

  • Data of birth and gender;

  • Payment card and transaction details;

  • Information about purchases for which you earn loyalty points as well as your use of those loyalty points.

When you sign up to receive communications from Dan’s Gifting Hub:

  • your contact details;

  • date of birth; and 

  • gender.

When you shop with us, including online, or browse our sites or apps:

  • your contact details and loyalty card number;

  • information about your orders and purchases, including what, how, and when you buy from us, how you paid for purchases (including payment card details and transaction details);

  • we may ask for your ID, such as your driver’s licence, if you purchase alcohol or other forms of identification so that you can use certain services we provide;

  • whether you have taken up or subscribed to any of our offerings such as clubs or loyalty programs, financial services products including insurance and credit cards or our apps;

  • information about your online browsing behaviour on our internet sites and apps, including promotions you activated, as well as items you have added to your carts;

  • information collected and held via our secure financial systems about the payment method you use for your purchases from us;

  • like many websites, tracking technologies, such as "cookies", are used to obtain certain types of information such as application activities, current location of your device, type and version of your browser, your device ID and other device metrics when you visit our websites, apps or our trusted partners’ websites or apps (see the ‘Cookies Statement’ below for details);

  • images and video that you have posted online to facilitate our service provision or sales promotion; and

  • information we collect via our apps on mobile devices or smart devices (e.g. smart watches), for example the current location of your device, type and version of your browser and, your device ID and other device metrics, as allowed by your device permissions.

If you place an order as a gift, we will also collect the personal information of the gift recipient which is necessary to provide them with the gift. 

When you contact us or we contact you to take part in competitions, promotions, testimonials, reviews, surveys, focus groups or make other enquiries:

  • your contact details and loyalty card number

  • whether you activated the promotion

  • the content of online communications with you, including competitions, promotions, feedback, reviews, ratings, comments and images included on any of our websites, apps or social media pages or any of our other digital services

  • an electronic copy of the written communication or voice recording of the conversation.

When you purchase a Gift Card from us:

  • your contact details

  • your gift card ‘Card Number’ and the corresponding ‘PIN’

  • balance on the gift card and its transaction history.

Other sources:

From time to time we may also collect personal information about you from other sources to help us supplement our records, improve the personalisation of our service to you, manage our services, and detect fraud.

For example, we may collect personal information from:

  • our trusted partners to confirm your membership of the loyalty program, e.g. to convert EverydayRewards points to your Qantas membership;

  • State Governments for the purpose of exclusion from alcohol purchasing;

  • information service providers to improve data quality, e.g. we validate addresses with Australia Post to improve your delivery experience; or

  • financial services organisations for fraud prevention.

Do I have to provide my name?

For many of our services, you generally have the option not to give us your name and can use a pseudonym if you prefer.

We may need your real name and a valid ID for specific purposes or where we are required to ask by law.

Can I provide someone else’s personal information to EGL?

Yes, you may provide someone else’s personal information to us, for example,

  • when you purchase a gift for others,

  • place an order on someone else’s behalf, or

  • when you open a Loyalty Program account on someone else’s behalf.

You must have their consent beforehand and we may ask you to provide evidence of that consent. You should not provide someone else’s information if you don’t have their consent, or for malicious purposes.

How does Dan’s Gifting Hub secure my personal information?

Your personal information is important to us. We design our systems with your security and privacy in mind.

Any personal information we hold is generally stored electronically in computers or cloud systems operated by us or by our service providers. We implement a range of information security measures and encryption protocols when we handle your personal information to protect it from unauthorised access, loss, misuse or wrongful alteration.

We may collect information from your current device using cookies or other technologies, including your online browsers or apps to protect your account security.

We use security measures such as physical and technical security access controls or other safeguards, information security technologies, policies, procedures and training programs to ensure the security of your personal information.

We protect your payment card details with encryption and hashing methods. Do not include your full card details when you communicate with us via email, SMS or chat messages. If we have to make a reference to your payment card number, we will only refer to the last four digits in any form of written communications.

Why do we collect, hold, use and disclose personal information?

We primarily collect, hold and use your personal information to supply, promote and sell goods and services that you have requested, or which may be of interest to you, so that we can improve and personalise your experiences. This may also include the products and services of our suppliers and trusted partners. We also collect, hold, and use your personal information to meet legal requirements that we are required to follow. We may use your personal information for purposes which are incidental to the sale and promotion of our goods and services, or for other purposes which are within your reasonable expectation or permitted by law.

In addition, your personal information may be used for the following purposes:

Personalisation: To identify your preferences, to recommend features, products, and services that may be of interest to you, and to personalise your experience with Dan;s Gifting Hub.

Communication: To send you offers and other communications that may be of interest to you.

Create and maintain your loyalty account: To capture and reward your shopping behaviour, and to provide customer support if needed.

Investigation: To assist in responding to your complaints or enquiries and to undertake investigations.

Fraud detection and security: To verify your identity and to detect fraud activities. We may conduct auditing and monitoring of transactions and financial engagement.

Improve our services and customer experience: To analyse performance, improve our systems and improve the usability, functionality and effectiveness of our services.

Analysis: To analyse your personal information in an anonymised and combined way when we communicate with you about your preferences and interaction with Dan’s Gifting Hub; for example weekly personalised specials.

Legal Requirements: To comply with legal requirements including licensing and reporting obligations, we must collect and hold your personal information.

Who does Dan’s Gifting Hub share my personal information with and why?

Your personal information is important to us and we are very focused on making sure it stays safe.

We use data, including personal information in some cases, to understand the preferences and shopping patterns of our customers and to produce other insights.

In most cases, we employ techniques such as grouping, combining and anonymising, so that we don’t need to use your personal information to understand those preferences or patterns, or to produce insights.

We may also share anonymised preferences and insights with our suppliers, partners and service providers to assist with the marketing of products and services, without revealing your personal information.

There are limited circumstances when we do need to share or use your personal information, such as:

  • when you make a written request to share your information with a third party;

  • to related companies; 

  • for fraud detection and security protection;

  • when legally required, including assisting with police investigations and where required by law enforcement agencies; and

  • with third parties, such as partners, suppliers, or service providers, when we need their assistance in our day-to-day business operations or so we can work with them to provide services to you.

There are also limited circumstances in which we may share your personal information with third parties, such as:

  • financial services organisations or specialised service providers for fraud detection (when we process your payments);

  • print partners for direct mail and card fulfilment (when you register and order a loyalty card from us);

  • those helping us to improve data quality, such as Australia Post (when you provide your address to us); and

  • expert data partners (in encrypted form) to provide us with insights (when you shop with us or when you join our loyalty programs); and

  • our partners, e.g. Qantas, to provide loyalty program membership information and to allocate points to you (when you choose to convert Everyday Rewards points to your Qantas membership).

We do not sell or supply your personal information to third parties, except in order to provide our products or services to you. An example of this is where we share your personal information with our delivery partner so that they can provide you with your products. Another example is where an information technology provider is provided with your personal information while performing maintenance on this website.

Marketing Communications

When you register to hold an account or become a member of Dan’s Gifting Hub, we may send you commercial electronic messages and tailored advertising if you agree to let us do so. We may send you these messages via various channels and media (including by email, SMS, phone and mail, or via advertising on certain websites and social media), but only where you have not opted out of receiving such electronic messages.

You can opt out of commercial electronic messages by using the relevant unsubscribe facility included in the relevant message or by emailing The appropriate unsubscribe facility may depend on the subject of the message or the channel used to send the message.

How can you enquire about, access and adjust your personal information?

You have a right to request access to the personal information we hold about you. You can access or correct your personal information on your online profile via your online account at any time.

However, before we provide you with access to your personal information we may require verification of proof of identity. There is no charge to submit a request to correct or access your personal information, however, we may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

If you wish to access to any of your personal information that we hold, or if you have any questions regarding this policy, please contact us: 

  • by phone on 1300 658 200 and select option 1

  • by email via 

  • by mail to the Privacy Officer at Dan's Gifting Hub, 2 39 Jones Street, Ultimo NSW 2007

If you believe that any of your personal information is inaccurate, out of date, incomplete, irrelevant or misleading, please contact our Privacy Officer using the details above. It is your right to request to have your personal information corrected. To request the deletion of your customer account information from the Dan's Gifting Hub, please contact us using the details above.

How can you raise any concerns or complaints in relation to our handling of your personal information?

If you wish to complain in relation to our handling or your personal information, you may contact our Privacy Officer at one of the above contact points. We may ask you to put your complaint in writing and to provide details about it. We may discuss your complaint with our team members and our service providers and others as appropriate.

Our Privacy Officer will investigate the matter and attempt to resolve it in a timely way. Our Privacy Officer will inform you in writing about the outcome of the investigation. If our Privacy Officer does not resolve your complaint to your satisfaction and no other complaint resolution procedures are agreed or required by law, our Privacy Officer will inform you that your complaint may be referred to the Privacy Commissioner for further investigation and will provide you with the Commissioner’s contact details.

Does Dan’s Gifting Hub share personal information overseas?

Some of our service providers, including data storage and technology service providers, may be located or use locations outside of Australia. Where we share personal information overseas, we take steps to ensure that our service providers are obliged to protect this personal information in accordance with Australian legal requirements and that they are only permitted to use personal information for the purpose for which it is shared.

Our service providers or their data storage servers may be located, and may store your personal information from time to time, in a number of countries, including New Zealand, Switzerland, the United Kingdom, United States, India and Japan.

We may share your personal information overseas for reasons including:

  • where we have made a business decision to engage with a trusted service provider to assist us with certain functions, including data storage, combining and analysing data and processing data;

  • for disclosures between our related companies. Our main business locations are in Australia, but some of our Group companies may be based in other countries from time to time;

  • when our business which collected your personal information is in a different country to your location; 

  • when our supply to you necessarily involves overseas disclosures. For example, a reinsurer of some of our insurance offerings uses computer systems in Switzerland and the United States to store insurance-related personal information; and

  • where you are involved with public liability issues, we may share your personal information with our overseas insurer or other supplier of relevant services in the course of managing those issues.

Cookie Statement

What are cookies? 

A cookie is a small file downloaded onto your device when you interact with any online content such as websites, social media sites and apps. The content may be our own, or may be the content of others in which we have an interest, such as our digital banner advertisements.

The information that we collect through cookies may not identify, or relate, to a particular individual. Generally, the information collected through cookies relates to a device used to access online content, such as an IP address or location data about the device (where available and not disabled by the user) and metadata (a set of data that describes and gives information about other data). Cookies may also collect information about the behaviours of the user of the device, such as the websites visited by the user and their activity on the website.

In some circumstances, the information collected through cookies may be combined with information that identifies the end-user of the relevant device. This may occur, for example, if you log into your account, or if you interact with certain content (such as a link) that we have sent to you in an email.

Why does Dan’s Gifting Hub allow cookies to be used?

We allow cookies to be used for three reasons:

  • First, we allow session cookies to be used when you visit our online content, including our websites. Session cookies enable your device to move from page to page without you having to log in repeatedly. The placement of this type of cookie generally improves your browsing experience. These cookies are removed when you close your browser and end your online session.

  • Secondly, we set persistent (permanent) cookies on our website(s) to remember your preferences so that we can improve your website browsing experience. We also allow trusted third-parties to set persistent cookies. Persistent cookies will be remembered when you visit the site again and are not removed when you close your browser. These cookies allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.

  • Thirdly, we use other tracking technologies (such as pixels, beacons and tags) to record your behaviour and activities when you visit our website(s) for the purpose of analytics and targeted online advertising. Collecting this information enables us to:

    1. assess marketing activities such as what promotions to send to you, when and how

    2. send you tailored advertising about products and services that may interest you. You may receive tailored advertising on the websites you visit in the form of banner advertising, or on the social media platforms you use

    3. measure the effectiveness of promotions.   

We may, for example, access information from cookies set by others such as Google, Adobe, Microsoft and social media platforms.

‍This information is collected directly by the providers of those features and is subject to the privacy policies or notices of those providers. Please see their privacy policies for further details, including how you can opt-out of specific offerings.

Types of Cookies We Use

We have listed the main types of cookies used by the Dan’s Gifting Hub below.

To disable these cookies, please review the “What are my choices about cookies?” section below.

  • Essential website cookies: These cookies are needed to provide you with services available through our websites and to use some of their features, such as access to secure areas, maintain your security and privacy against potential risks and fraud activities to enable us to tailor our menu to your location. Because these cookies are strictly necessary to deliver the websites to you, the websites might become inaccessible if you block those cookies.

  • Performance and functionality cookies: These cookies enhance the performance and functionality of our websites. While not essential, certain functionality like videos and product recommendations may become unavailable without them.

  • Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customise our websites for you.

  • Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our websites through third-party social networking and other websites.  These cookies may also be used for advertising purposes.

What are my choices about cookies?

We value your trust and take the protection of your personal information very seriously. This document outlines the way in which we collect, hold, secure, use and share your personal information. We encourage you to read it, so that you are comfortable with what we do and can help us improve your experiences with us. You can opt-out of various types of cookies using your browser settings, or by visiting (note that this website has its own terms of service, and by following the link provided, you agree that Dan’s Gifting Hub has no affiliation with this website).

If you have any questions regarding this information, we invite you to contact our Privacy Officer, whose contact details are contained in this privacy policy.


This Policy may change from time to time and is available on our website.

This policy was last updated on 24 June 2022.